Friday, March 19, 2010

Writing good editorials & opinions


Editorials & opinions

Editorials are a newspaper's position on an issue; opinion columns are personality driven.

There are four basic types of editorials:
  • Explanation
  • Critique
  • Praise
  • Persuade
Entertaining is a fifth function - often used in opinion columns.

Purpose of an editorial

An editorial is designed to convince other people that you are correct. Be confident in your stance - passion is key to a powerful editorial or opinion.

Good editorials are based on research and facts. Have your facts in order before you take your stance and write! I repeat, get all of your facts in line before you put your fingers to the keys.

Timeliness: Good editorials typically tie in with the issues of the day, and have a compelling news angle embedded inside.

Structure:

Intro - Just as with our reviews, we want a strong catchy intro where you state your thesis, and take your position. Remember the six Ws.

Body - In the following short paragraphs, back up your opinion and thesis with clear and well-argued points.

Consider mentioning the other side of the argument - and shooting down that argument before continuing on with your main points. That's an effective editorial technique: Bring up the opponent's best point and crush it.

Conclusion - Wrap up by repeating your main point, and making a strong call to action; give the reader something to really think about.

note: Unlike our previous reviews, editorials and opinions typically don't use "I."

Examples:

Here's a NY Times editorial
on the benefits of taxing soda and other sweetened beverages.

Here is an opinion in the Beacon Journal that uses a very effective technique when arguing that Obama is not overly apologetic.

This Washington Times editorial
uses a very effective intro as well: There's no mistaking the thesis and black and white delivery of facts in this piece on Obama energy policy.

So, let's get started with our first of three opinion pieces: Our local angle. Remember, research forms the basis of good opinions.